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About Identity Creative
Operating since 2006, Identity Creative are the
specialists in graphic design, logo design, brand solutions, web
graphics design, photography, illustration, and multi-media. Built on
the beliefs and values of providing excellent customer service, to
building business relationships, and retaining skilled knowledgeable
industry-experienced staff.
Located in Flemington close to the Melbourne CBD, Identity Creative
prides itself on maintaining a professional working environment and
work ethic. Identity Creative will work with, and guide the client
throughout the whole design process; as well as provide additional
support services to ensure your project is done on time, on budget, and
effectively to ensure ongoing marketability.
With over 15 years experience within the graphic design industry,
Identity Creative encompasses the best in graphic design skills and
knowledge ranging from marketing, point of sale, advertising, print
management, press colour checking, web integration plus more.
- Provide design & consultation for new logo designs and branding
- Work through the design process with client education
- Provide professional working practical designs to cater across different media or mediums
- Provide practical solutions for all design to suit branding
- Provide support with any project assistance such as website maintenance, pre-press & print solutions
- Work with your current branding
- Liaise with client marketing departments
Please feel free to browse this website for folio gallery, testimonials and additional hints and tips.
Welcome to Identity Creative. Enjoy!
Thank you, the Identity Creative Team
Always looking at the bigger picture. Design that is practical & functional
Graphic design is much more than just words and images on paper or screen. Just like Industrial designers design cars and household items, function also plays an important part in our designs. We look at the objective and outcomes of all design projects, and provide solutions that will work in day to day situations that are continually marketable. This is where other design studios fall over, as they only focus on the look and presentation only. It doesn’t matter how good it looks if the design does not function as it should with your audience. A good example is other designers who design square or small elongated business cards that get lost in business card holders or wallets. Very impractical for use, we provide solutions that work!
Ways we look at our designs in real life situations:
- When billboards are designed how will shadows and sun glare effect the design
- If brochures are to be kept in brochure stands or on benches, will the audience still be able to capture what it is about at certain angles
- How press ads are to be placed, and ensure that they standout against other ads on the same or adjacent page.
- Adjust images & colours to suit paper or screen marketing
- How restaurant menus are designed for low light eating areas, can they still be read?
Streamlining your brand and marketing potential. Keeping your brand integrity intact
It is so important to retain your brand integrity throughout all your marketing, which is a key point of difference for Identity Creative. A lot of graphic designers and/or web designers don’t ‘marry’ their design, images, or colours across the mediums of print and web advertising which in turn confuses the message and importantly, your brand. Your brand is our number one priority. We heavily pride ourselves on getting all your colours, fonts styles and design themes consistent across any paper, digital, fabric, paint, plastic, metal applications. By providing print liaison, press checking, stock selection, and project management, it’s keeping your brand integrity intact!
Communicating your message
Any graphic design is a form of visual communication. At Identity Creative we provide, with any consultation or design project, a full marketing appraisal to ensure maximum impact to your audience, as well as ways to ‘attract’ more customers and business.
Our aim is to make sure that your message is heard concise and clear so you reach the right customers for your business.
With all our design services, we approach it from a marketing angle. Before we do any design work, we approach your project by:
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Establish your target audience
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Defining products & services
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What sets you apart
- Why customers buy from you
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Research your market & your competitors
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Develop and refine concepts/solutions that will work best for any medium
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Provide after sales & on going support of how to best present the medium or application.
All of which to establish a base, its much easier & clearer to
create a design that is more effective in execution. Like the arrow
hitting the target.
Not many designers do this.
These are all very important questions to
lift your brand and image to put you out in front of your competition. We are all about delivering the right message for your business. And we can communicate that visually so that you attract the right audience for your business.
We make your business look good and make
you look good in business.
A fresh approach
At Identity Creative, we are always producing fresh, innovative and unique designs to ensure that your marketing is your own. Similar looking ideas can ‘sink’ into the background and lose impact along with the message. Our approach is to look for that unique ‘edge’ that will put you in front of your competitors, as well as delivering a message that has that wow factor. By investing time into research and development for new concepts, ideas, and design styles; we keep on top of industry trends and keep it fresh for advertising.
Meeting your demands
With today’s tight deadlines and on demand projects, we are here to ensure with all our projects, big or small, we meet your demands to keep your business moving. There is nothing worse when your business cannot deliver when it needs to. For all your marketing we are here to support any initiative that will keep you ahead of your competitors. By providing a fast, efficient service and quality control on all our projects. We are here to serve you and your business.
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