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The objective for this brochure was to target towards the professional working women in the corporate world. By having a 'intro hook', followed by the who, what, why, when, how.

Specialising in the design and manufacture of innovative warehouse racking systems and industrial storage solutions, the team at Emrack Industrial has over 30 years experience in providing turn-key solutions to Australian and International businesses. From a single bay of Selective Pallet Racking, through to Cantilever Racking and mezzanine systems, Emrack Industrial has the industrial racking solution to fit every business.

 

Ascot Vale based Accountants – MKS Partners, approached our services to create a 12 page corporate sales brochure for their prospecting new clients and customers. We analysed their business as being 'service' focused, and we approach the design with large staff images and people working within the business. Rather than being 'money or accounting' focused, it was all about the people and people behind the scenes that make MKS so successful.

Project request was to design and develop a fresh new look/feel for their current Sales coaching and HR product manuals. There current manuals were done in house, lacking a professional design as well as type and page layout.

Our approach was to create a product 'brand' design that would carry over the 4 folder covers and manuals. We presented 4 concepts for the client to review and interact with the design process. A style was chosen as a starting base, with refinements continued through the process to become one final design brand for these series of folders.

The idea behind these folders was to incorporate a 'wave' effect into the design, as one of their key messages was to with 'Surfing the wave' in their Sales Coaching Process. We styled it with their corporate colours, but also introduced other colours so that they became part of a product series. All based on the same theme, as well as reflected strong product and corporate branding. The outcome was a great success with the client finding a 20% increase in sales for his Sales Classes as well as the manual products.

Click here to read our Testimonial by Colin Willson from Key Business Advisors