'Gusto is the creation of Ryan and Rebecca O’Donnell. Both are West Footscray locals who have a strong background in the food, wine and hospitality industries. Gusto means “to taste, to relish and to savour” in Italian. In essence, to celebrate all of the good things in life like good food, wine, coffee, friends and family.

Gusto at Barkly brings to West Footscray an upmarket café and wine store during the day and a gourmet  pizzeria and wine bar during the evening.

Crisp, thin base pizza with just the right amount of topping, fresh local and seasonal ingredients,  shelves stocked with boutique wines and coffee that’s supremely good, – this is what you’ll find at Gusto.'

Gusto at Barkly came to Identity Creative from a web enquiry seeking a new logo design for their new cafe venture to be based in West Footscray. After much discussion about what the business will focus on, as well as it's target audience. We provided quite a few logo concepts for presentation. The objective was to come up with a nice clean, easy to reproduce logo that was going to work, not only for signage but down to chef's garments, aprons, and crockery.

The design chosen has the U shaped like a cup and T like a wine bottle opener. This logo seem to reflect their business best, and was also quite unique seeing there are quite a few 'Gusto' businesses out their, all incorporating a 'script or brush' logo type. We took the time and went down photographed the existing restaurant to mock up some visuals that would help portray a clearer example for the client.

See concept examples below.

At the start of January 2011, the restaurant is now finally open. Gusto invited us to take some interior shots so there website would be updated, and reflect the feel that Gusto offers. You can see some samples of images taken by Identity Creative at client photography page.