Our Brand Strategy

Brands that don’t have clear direction or clear insight into how they are or want to be, are almost certain to fail.

That’s why by having great strategy behind your brand is always the best way to define your brand’s personality and how it presents itself to it’s audience.

Here at Identity Creative, we utilise our expertise and branding techniques to help guide your brand through the various development stages, such as:

  1. Discovery (who is the brand and what is its purpose?)
  2. Space / Positioning (where it will sit in the market place)
  3. Identity  (defining who what it is)
  4. Awareness  (letting everyone know who you are)
  5. Go Crazy!  (let your hair down, and bring out the real you)
  6. Experience   (how consumers engage in your brand world)
  7. Culture  (developing and refining a key culture both internally and externally)
  8. Care & Management  (who we can look after your brand)

Branding is never a destination, it’s a journey. And we want to be a part of that journey with you.

Not just the designing, building, crafting, refining and establishing.  We are all about maintaining it.  Making sure it stays the course.

When you engage Identity Creative you get experience and passion. Passion to design and develop, but also passion to see it through. That means we want to be and will be with you, every step of the way.  We deliver key outcomes, and ensure that they are right ones for your brand.

Our experienced team will be able to guide you, create, design, advise, shape and more, to ensure that all your branding, communications, message, and values stay true throughout the course and stay the course!

A great way to assess your own brand is by downloading our FREE Branding your Business Guide booklet.